About Us

A Store Woven with Love, Resilience & Coastal Dreams

Hello friends,

I’m Rose—and this is Mae. Our story began on the sunny shores of Tampa, guided by a love for the coast, a passion for effortless comfort, and a mother’s hope to create something meaningful.

Back in 2015, I started Rose & Mae as a mom simply trying to support my daughter. What began as a small dream soon grew into a boutique built on heart, community, and the beauty of coastal living. There were late nights and uncertain days—but every order, every kind word, and every smiling customer helped us keep going.

At Rose & Mae, we believe style should feel as natural as the ocean breeze. Every piece is thoughtfully chosen to bring comfort, confidence, and that easygoing coastal spirit to your everyday life.

Now, as we celebrate 10 incredible years, our hearts are full of gratitude. You’ve made this little store more than a boutique—you’ve made it a home. A place where women feel seen, celebrated, and connected.

Thank you for being part of our journey, for growing with us, and for letting us share a bit of our coastal dream with you.

With love,
Rose & Mae ❤️